Who We Are

Who We Are


Clear Choice ER is a freestanding emergency room offering the community a clear choice in superior service and quality emergency care. We are a state-of-the-art facility offering emergency care service 24/7/365 day days. Our full-service emergency room is fully equipped and staffed with highly skilled emergency-trained physicians and staff who have the experience and skills needed to properly diagnose symptoms quickly.

Upon arriving at Clear Choice ER, you’ll always be greeted with respect, dignity, and a warm smile. Our comfortable waiting room provides concierge services for family members while the patient is seen and assessed quickly—because at Clear Choice ER, long wait times are a thing of the past. And with a ride range of services, our providers are able to treat both adults and children. Furthermore, if our physicians determine you or your family member require care at a hospital, we will immediately arrange a transfer and coordinate care with the appropriate local specialist to ensure you receive the specialized treatment you need.

So why choose Clear Choice ER? Because of our healthcare providers! We are Laredoans taking care of Laredoans. Unlike other emergency rooms in the area, Clear Choice is locally owned, allowing us to reinvest in our personnel, the company, and the community.

And speaking of investing, rest assure, our advanced technology, which includes the very latest digital X-rays, ultrasounds, and CT scans, will give you confidence in receiving quick and accurate results—saving you valuable time—because in times of emergency, time is critical.

At Clear Choice ER, you will find nothing less than excellent upscale emergency care, without any of the common inconveniences found in hospital-based ERs—this is our commitment to you each and every day.



The MISSION of Clear Choice ER, LLC (CCER) is to meet the complete emergency healthcare needs of the community it serves.  This includes superior service and quality of care delivered to all patients, while recognizing and maintaining their human dignity, by highly qualified healthcare providers who align themselves with our MISSION.  Furthermore, CCER believes in reinvesting in its personnel, the company, and the community.  Therefore, CCER pledges to provide continuous training and support to all clinical and non-clinical staff to ensure that the overall focus remains on the service and quality of care being provided.

Oversight of these values is governed by LOCAL healthcare providers and professionals who are each committed to providing a compassionate and service-oriented system, delivering top quality care, producing optimal healthcare results.

LEARN ABOUT US: What Freestanding Emergency Rooms Have to Offer

More and more patients are choosing Freestanding Emergency Rooms for their emergency health care needs for the many benefits they offer.

At Clear Choice ER, you will always find:

  • Quality: Clear Choice ER is licensed, closely regulated, fully equipped for all medical emergencies and required to have an emergency-trained physician on-duty at all times..
  • Convenience: Clear Choice ER provides immediate care and convenience. Wait times are noticeably shorter than hospital ERs, and unlike urgent-care facilities, Clear Choice ER remains open 24/7, 365 days a year, to provide all levels of care.
  • Cost: Clear Choice ER charges equal to or less than hospital ERs for emergency care that often exceeds the hospital ER standard.
  • Satisfaction: Most Freestanding ERs receive very high satisfaction scores from those they serve–patients, physicians and staff.

What to look for?

The easiest way to distinguish a Freestanding Emergency Room from an urgent care/walk-in clinic is to look for the signage. Freestanding ERs can legally advertise for treating medical emergencies, with most using the standard red cross emergency symbol, or displaying words like “emergency” and “ER”. This signage should be visible in several areas, including the exterior walls, entrance, front desk, waiting rooms and inside patient rooms.

Additionally, every Freestanding ER facility requires full disclosure that patients are at an emergency room, and as such, will be billed accordingly. This includes covering the costs associated with state of the art medical equipment and ER-trained physicians 24/7, just like a hospital ER.

Clear Choice ER

For true medical emergencies that require immediate attention, Clear Choice ER is the best choice for patients. Unlike urgent care facilities, Clear Choice ER is staffed 24/7 with emergency-trained physicians, and equipped to treat high-acuity patients. The following life-threatening illnesses and injuries would warrant a trip to Clear Choice ER:

  • Heart attack or stroke
  • Open fractures
  • Severe bleeding
  • Severe burns
  • Chest pain
  • Head injury or other major trauma
  • One-sided weakness or numbness
  • Loss of consciousness
  • Severe abdominal pain